Social media is now the go-to method for marketing your real estate business online. And agents who are on posting on Instagram are attracting more leads, landing more clients, and closing more deals.
But coming up with standout real estate Instagram posts consistently is one of the biggest hurdles agents face in growing their business online. That’s why I put together these tips to help get your Instagram feed working for you.
I’ve been tracking different types of Instagram posts and distilled my top picks to simplify things. Here are 13 of my favorite Instagram posts that attract clients. You can start using these right now to build your real estate empire.
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First, a Note on Templates
By the way, social media marketing is hard. If you prefer to trust the pros, you’ve come to the right place. I’ve put together a list of amazing companies that create plug-and-play real estate templates that you can customize and post to Instagram in just minutes. Check out the list, compare pricing and design, choose your favorite, and get busy posting.
All of these companies provide real estate Instagram post templates to make your life easier. Some offer additional tools and services that might be worth checking out as well. I’ve listed them here based on what they’re best for and their pricing to give you an idea of what you can outsource. Use this guide to compare the different companies, what they offer, and whether or not they will work for you.
Top Real Estate Instagram Marketing Companies of 2023
|Social Media Post Creator||Best For||Pricing|
|Coffee & Contracts (Best Overall)||Marketing campaigns; storytelling Reel templates (designed by the Broke Agent); trending audio; and sleek, high-end templates||$54/month|
|Lab Coat Agents||Marketing tools that stand out, catchy copy with unique designs||$59/month|
|Porchlyte||Done-for-you educational templates with a luxe feel||$47/month (billed quarterly)|
|Agent Crate||Trending video posts (Reels) with audio, Instagram post templates||$24/month|
1. Trending Audio Posts (Especially Humorous Ones)
These posts are so on point. Both of these examples use trending audio, which you’ll find by spotting the arrow in the bottom left corner of Reels, and hashtags to show off the poster’s real estate personality. I am in love with the POV, or point of view, real estate posts on Instagram. They add spice and humor in a one-two punch.
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Agent Crate is a great service that offers templates, like these funny posts for your social media, along with prewritten blog posts, social media calendars, customizable videos, and tons more for just $24 per month. It can’t replace your personality, of course, but for access to these awesome post templates, we think it’s totally worth it.
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2. Listing Carousels That Show Off Your Sense of Style
As soon as your listing hits the market, you need to post it to all of your socials. If you’re looking for help on this post type, I’m smitten with these stunning templates from Coffee & Contracts. Classy, chic, and showing off your listings like a boss, they’re delivered as fully customizable Canva templates. Coffee & Contracts gives you these templates along with everything you need for a full-fledged marketing strategy for $54 per month.
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Here’s a great example of one of these carousel posts in the wild from Utah agent Paige Steckling:
3. Storytelling Reels That Showcase Your Expertise
Take to Instagram to educate your clients and sphere on all things real estate with storytelling Reels. Coffee & Contracts breaks down how to create a short story Reel in this post, including a few ideas to get you started.
Check out these examples from real estate pros who have perfected this technique:
I’m especially loving these funny videos from Amy Barton Cotney. She has a fun style all her own, her branding is perfection, and her Reels are fire.
Create your own stylish Reels using the same strategies. The goal is to keep it short and simple, use trending audio to gain more traction, and make it easily digestible.
4. Video Listing Walk-throughs
If you want to get the most bang for your buck with your new listings, create a video walk-through that showcases the best features of your listing. But don’t make it boring. Take a look at Utah agent Paige Steckling’s listing videos for inspiration. Paige creates amazing videos that feature her walking through and pointing out the best features of the listing in under a minute! That is how you do listing videos.
5. Educational Carousels That Stand Out
By the way, you don’t always have to be on video to create standout real estate posts on Instagram. You can create static educational posts and drop some knowledge to your audience without ever showing your mug. These templates from Porchlyte are delightful and stylish. When you want to quickly create some posts to establish yourself as the expert in your community, these templates will make you pop as the pro you are.
6. Funny Real Estate Memes
Nothing grabs attention like a bit of humor in an Instagram post. These types of fun real estate Instagram posts and GIFs are perfect for creating buzz, giving your followers a great laugh, and keeping you top of mind.
The best part is you don’t have to come up with the laughs yourself. If you want ready-to-use memes and GIFs, The Close contributor Eric Simon—aka The Broke Agent—teamed up with Coffee & Contracts to create a stash of these plug-and-play templates you can customize and post right from Canva. Plus, you’ll get fresh new content each month to keep things lively in your feed.
7. Meme Yourself
Picasso is often credited with saying, “Good artists copy; great artists steal.” When you see a fun meme or great post, don’t be afraid to repurpose it in your own posts. I’m gushing over this post from Caitlin Hare where she cleverly uses her own facial expression to bring this POV-style post to life. Her expression is pure fire and the POV is perfection.
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See a meme you think is clever? Create your own version featuring your smug mug to get better engagement. Today’s savvy Instagram scroller is more interested in seeing you than a stock photo or over-played meme. Just remember to give credit back to the original post when you use someone else’s idea. That’s just common courtesy.
One of our long-time favorites here at The Close is Yackeline Leiderman in Miami. She’s perfected the art of meme-ifying herself for Instagram. If you’re not following her by now … why not?
8. Market Updates With Sophistication
People always want to know how the market is doing. So be sure to keep them informed with sophisticated, sleek market update posts. Use high-definition photos of listings (feel free to use some of your previous listing photos as long as you have the proper permissions) to hint at your marketing savvy.
You can design these kinds of real estate Instagram posts yourself with free tools like Canva or VistaCreate. These platforms already have some templates that can work well. But if you want to save time and brain space, check out some of the templates from the list above. You’ll find the gorgeous template pictured above at Lab Coat Agents.
I love market updates like this one from Huntyr Banks in Kansas City:
If you want to really stand out, turn your market update into a short Instagram Reel like this one from Live Love Desoto:
9. This or That & Other Engagement Posts
Convincing people to interact with your posts will get the Instagram algorithm working in your favor. Use two different photos and ask “This or That?” or post polls that invite your followers to weigh in. With engaging questions that incorporate high-def photos, these posts can stop a scroll on a dime.
Here’s a great example of a this-or-that post from Live Love Desoto:
If you’re looking for some help in the design department, look no further than Porchlyte. They have several different templates that you can customize with your own spin, your logo, and any additional info you want to include. They’re gorgeous and ready to use.
10. Day in the Life of a Realtor
I know your #realtorlife doesn’t seem that exciting to you. But people on the outside looking in want to know how you spend your day. These #dayinthelife posts get mega engagement, and your audience will be fascinated with the activities you share.
But these posts do something else: They show that you’re actually working hard for your clients. That gives you clout and authority. When people see everything you do in a day, they see your work ethic, what it takes to get a listing sold, the lengths you’ll go to find the right home for your buyers, and your expertise. They see you as a professional out there doing the work.
So, even though it may feel awkward or uninteresting, create one of these every so often. All you need is your phone to create these posts. Pair it with some trending music for the background, and don’t forget to use the auto-captions feature.
11. Authentic Personal Posts
When you only post about real estate, your audience will stop seeing you as a person and start scrolling past your posts. You certainly don’t want that. Your followers want to get to know you as a human. When you’re human, people can connect with you, relate to you, and see you as a friend and a confidant.
The real estate agents who do this best get more referrals and repeat business than those who keep an arm’s-length distance from their circle. Don’t be all business all the time. Share some of who you are as a person, not just as a real estate pro.
Create posts of you at home, doing the things you love, and spending time with those you care about. Those posts make the most significant difference in your success. Be yourself. Be authentic. Create meaningful relationships with the people you do business with, and you’ll be rewarded with more business than you can handle.
As an added bonus, you’ll naturally attract the kind of people that you will enjoy working with.
12. Personal Journey Posts
One amazingly easy way to create interest around your business is by sharing your journey. In this post, Melissa Morgan sits down and shares how she got started in real estate. As you might expect, it wasn’t a straightforward path for her. There are twists and turns and unexpected surprises. But her story is uniquely her own and it helps others connect with her as a human. When you engage others on that human level, it creates a much deeper connection.
Sit down and tell your story, even if you don’t think it’s very interesting. You never know who will connect with you through some part of your journey. These types of posts are great for capturing engagement.
You will become the community expert in the eyes of your followers by showing off your knowledge of your surroundings. Create a post that highlights the cool things to do in your town, what’s great about living there, and share your experiences.
The post above, by Amy Barton Cotney in Auburn, Alabama, is a great take on things she loves about her town. She entices you to stop scrolling and check out her post using a curiosity headline (perfection!) and lists several amazing things you can do in Auburn in the following slides.
Remember, you don’t have to spend a lot of time on your community spotlight posts. Take a picture at one of your local favorites (restaurant, coffee shop, gift shop, hair salon, etc.) and give kudos to the vendors and local businesses you love spending time (and money) with. Be sure to tag them in your post. They will likely share your post with their followers, giving you that added boost of credibility and exposure.
Instagram is a remarkable marketing tool to attract business and help you grow your real estate authority. But it’s also an excellent way to connect with your audience on a personal level. The 13 types of posts listed here will help you get the most out of your marketing efforts.
If you’re a new agent with a limited budget, it might be time to tap into that sweat equity and spend your time instead of your dollars and do some DIY marketing.
But once you get your business up and running, you might want to tap some of these amazing companies to create a beautiful branding campaign that you can be proud to show off.
Plus, they can do a lot of the lifting to free up your time so you can focus on what you do best: serving your clients.
There are plenty of options out there to help you create these IG posts, and I hope you found my suggestions and advice helpful. But this is by no means an exhaustive list. Are you using an agency that I didn’t mention? I’m always looking for new companies and services to take for a test run. Let us know who you love in the comments below.