As a crucial part of your marketing strategy and professional branding, an effective real estate agent bio sums up who you are and your value proposition. A well-crafted “about me” section can mean the difference between a lost lead and a new client. That’s because it tells buyers and sellers why they should want to work with you.
In this article, we’ll guide you through the process of creating your first bio or updating your existing one. We also have a host of great tools to help you write a new bio, including our exclusive, mad-libs-style bio generator, three free real estate bio templates, nine bio examples that we love, plus a list of industry buzzwords to help spice up your writing. Use our exclusive real estate bio generator as a starting point.
The Close Exclusive Real Estate Agent Bio Generator
Fill in some important details below. Our Real Estate Agent Bio Generator will plug your input into one of our road-tested bio templates.
Your Generated Bio
, is a great place to live and work, which is why chose to call it home. With roots in , came to in . Real estate is a passion for , with a background in , it is easy to see why more than clients called for help buying and selling.
has been a part of the family for years and is passionate about helping clients take the next step in their homeownership journey. volunteers with and loves being a part of other community events.
When isn’t in the office or volunteering, you’ll often find and enjoying time with friends and family.
Now that you’ve got something to work with, here are some surefire tips to make sure your bio is as effective as it can be.
1. Bigger Is Not Better
A longer real estate agent bio does not make you seem more impressive. In fact, it makes it less likely someone will even read it at all. Studies show that 50% of readers won’t read more than a single screen’s worth of text on their phone. Keep your bio to less than 200 words and make them captivating ones. Only include relevant, interesting information that will help prospects determine whether or not you’re the right agent for them.
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2. Write It to Last
Cut anything that won’t age well, because you shouldn’t be updating this more than once a year. Consider writing in language that won’t become dated. For example, instead of saying you have 10 years of real estate experience, say you’ve been in the business since 2013. That will still be true next year!
3. Social Media Links Are a MUST
Think of your real estate agent bio as a stable landing page for people who want to learn more about you. In contrast, your social media platforms are windows into your everyday life. Because a great bio will make a reader say, “I’d like to learn more,” offer them that opportunity to peek behind the curtains and see what you’re up to at the moment.
However, you should be selective here. If you don’t regularly engage with your audience on social media, including social links in your bio can be detrimental. Remember to only link to platforms where you spend time online.
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4. Use Your Brokerage’s Clout to Build Your Own
Your brokerage has likely invested a lot of time and money in building its reputation in your community. You can leverage these investments to springboard your professional reputation—building on the good vibes they’ve already established. If their ideals run counter to your own, you’re likely at the wrong brokerage.
If you’re a broker-owner, this is a good place to briefly detail why you opened up your own shop. Read through our own Sean Moudry’s guide to creating an inspiring mission, vision, and values statement for ideas on how to express this in writing.
5. Create Different Versions for Each Setting
On your website, you have plenty of room to wax poetic about how awesome you are to work with. But are you putting the 160 characters under your Twitter handle to the best possible use?
Once you’re happy with your long-form bio, copy and paste it again into the same document and start cutting. Not only will you have a handy bio for the next social media platform you join, but this exercise will also help you focus in on the most vital parts of your bio. You might also consider rewriting your bio in first person (“I’ve been in real estate for 10 years…”) for venues where it makes sense to speak directly to readers.
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6. Write Your First Sentence Last
Once you’ve gotten all the facts and figures out of the way, it’s time to craft an exciting, yet authentic attention-getter. Think of the first sentence of your bio as the first smile or handshake you offer a potential client. Grab their eye with a short declarative statement that encapsulates your personality and approach to real estate.
Don’t use that sentence to meander your way toward your message. Jump right into demonstrating your value and capture your reader’s attention early.
7. Get a Second Opinion
Ask someone else to read your bio before you post it. Not only will you get an extra set of eyes for proofreading purposes, they might also point out opportunities to optimize. Ask them if the bio feels like an accurate representation, and whether or not any phrases or words seem confusing or off-putting.
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Real Estate Bio Templates
These four free real estate bio templates were designed exclusively for our readers. Download these templates or copy them to your clipboard to make them your own.
For New Real Estate Agents
This template is perfect for those without a lot of experience to lean on. Focus on your community ties, your excitement and enthusiasm for real estate, and what you can accomplish for potential clients. If you have relevant experience in a related field (sales, marketing, homebuilding, inspection, etc.) be sure to add a reference to that in the second sentence. If not, you can delete it entirely.
[Real estate agent name] has been an active member of [his/her] community for [years of experience] now, and is so excited to be turning that local focus toward real estate. [His/her] background in [related field] offers the perfect opportunity to meld [his/her] passion for real estate with [his/her] commitment to [local area] residents.
With a passion for serving the [community name] area, [real estate agent name] is ready to help with your homebuying and selling needs. As a proud member of the [brokerage name] family, [real estate agent name] carries the values of hard work, integrity, and outstanding client service into everything [s/he] does.
When [real estate agent name] isn’t making homeownership dreams come true for [his/her] clients, [s/he] enjoys spending time [leisure activity 1] and [leisure activity 2]. [Real estate agent name] lives in [locality of residence] with [family members and pets].
For Successful Real Estate Agents
Your bio isn’t written in stone; you should revisit it around once a year to see what sort of tweaks you can make to sharpen your message and add compelling stats. Here’s a bio template perfect for real estate agents who are coming off a very successful year and want to further that momentum.
[Your local area] and [your state/region] are great places to live and work, which is why [real estate agent name] chose to call it home. With roots in [hometown], [real estate agent name] settled in [local area] in [year you arrived]. Real estate is a passion for [real estate agent name], and with [his/her] background in [former career or education], it is easy to see why more than [# of clients served last year] families in [last year] called [real estate agent name] for help buying and selling.
[Real estate agent name] has been a part of the [brokerage name] family for [# of years with brokerage] years, but [s/he] isn’t solely focused on helping families find their next home. [Real estate agent name] serves [his/her] local [charity organization] and loves being a part of other [local area] community events.
A passionate [hobby]er, when [real estate agent name] isn’t in the office or volunteering, you’ll often find [him/her] at [location where the hobby takes place], enjoying time with [his/her] friends and family.
Long-form Real Estate Agent Bio Template
Sometimes you’ve got a little more room to write, but that extra space can be intimidating. Here’s a good bio template for times when you have room to really express yourself.
[Real estate agent name], a [job title] with [brokerage name] based in [local area], is a [years in the business]-year veteran of the real estate industry. [S/he] has represented clients all over [region or state] in more than [number of transactions] real estate transactions.
[Real estate agent name] has built a solid foundation of clients in this community through [his/her] professionalism, attention to detail, and commitment to always putting [his/her] clients’ needs first.
[S/he] studied [academic focus] at [school name], and afterward began work in [previous industry or “real estate”]. Passionate about [a particular aspect of real estate], [real estate agent name] has continued to leverage [his/her] know-how and experience to exceed [his/her] clients’ expectations.
Active in the community, [real estate agent name] is a proud part of the [charity organization]’s effort to [community initiative]. This work offers [him/her] the opportunity to connect with others over a shared passion for improving [issue].
In [his/her] free time, [real estate agent name] is an avid [hobby]er and loves to [another hobby]. Spending time in the [location where one hobby takes place] together with [his/her] friends and family, as well as [his/her] [pet type and name], is something [real estate agent name] never takes for granted.
You can learn more about [real estate agent name] by following [him/her] on [social media platform] or subscribing to [his/her] newsletter. Or you might just run into [him/her] at [local restaurant/coffee shop], [his/her] favorite place to grab a bite.
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Short-form Bio Template
Make sure you’re using all your online real estate to the fullest extent possible by having biographical information on each of your social media accounts.
[Local area] [job title] [real estate agent name] is equally passionate about real estate and [his/her] local community. As part of the [brokerage name] family, [s/he] is focused on helping families find their next home. A passionate [hobby]er and volunteer with [charity organization], when [real estate agent name] isn’t in the office or volunteering, you’ll often find [him/her] enjoying time with [his/her] friends and family.
9 Real Estate Bios We Love
Before you dive headfirst into writing (or rewriting) your bio, take a look at these examples of real estate bios from rock star agents and brokers from around the country. Find ways to incorporate their savvy strategies into your new bio.
Team Leader Connection
1. Gentry Todd Radwanski, Team Leader at Corcoran HM Properties
Gentry has been in the real estate business for over a decade and has also purchased, renovated, rented, and sold his own properties throughout Charleston. This experience best serves his team’s homebuyers, investors, sellers, and families before, during, and long after the sale.
The Gentry Todd Group has closed over $75+ million in property sales in the past three years. They have also received numerous sales awards and have grown their business metrics each year. The number Gentry’s team focuses on every day is the exact number of clients who currently have homes and investments in Charleston. Gentry’s approach is deeply analytical and he works tirelessly to ensure his clients are up-to-date on their home and/or their investment.
Prior to real estate, Gentry spent the first part of his career and most of his life working with his family’s commercial construction business, which primarily built schools, hotels, and municipal buildings in eastern Pennsylvania. Home flips and investment property have always come naturally to him because of this experience. Gentry’s career in general brokerage began by helping a few friends with their investment properties and snowballed from there into helping many more on his way to becoming a top-producing agent in Charleston.
Gentry made the decision to join Corcoran HM Properties in 2022 when the company opened an office in the Charleston market. His team’s affiliation with the Corcoran network provides unmatched global resources and access to one of the industry’s most recognized and innovative brands.
What We Love About Gentry’s Bio
Gentry does a great job of talking about how his background prepared him for success in real estate in a laid-back but professional way. He also offers insight into what it’s like to work with him, his team, and the larger brokerage they’re part of.
What We Might Do Differently: In thinking of a real estate bio as your way to lead readers through a journey, make sure you’re walking them in one clear direction. While we love the details this bio offers about Gentry, his team’s philosophy, and why they moved to Corcoran, we might reorganize them in a more linear way. Right now, the paragraph topics are somewhat sandwiched (one about Gentry, the next about the team, then back to Gentry). We’d start with Gentry, move out to the larger team, and then end on the brokerage information.
Cutting to the Chase
2. Rondre ‘Key’ Brooks, Associate Broker at New Way Realty Partners
Here’s why I would be a great choice to represent you as a Realtor:
I’m a savvy, knowledgeable, and award-winning Realtor. I have an extensive background in marketing and promotions that speaks for itself. I pride myself on developing a property-specific marketing plan that makes use of all venues available to ensure you get the highest and best price with the least amount of inconvenience. I have developed a positive and strong rapport with each of my clients. My work ethic and knowledge will allow me to offer you superior guidance and advice as you go through the process of buying or selling. Ultimately, it will allow us to achieve the results you are looking for.
I continue to build my professional resume as a real estate investor, public speaker, television and social media personality, and entrepreneur. My success has been documented on TV, radio, magazines, and more. Additionally, I’ve worked with various clients, ranging from first-time homebuyers and sellers to seasoned real estate investors in and outside of my local region.
What We Love About Rondre’s Bio
As we noted earlier, your bio is a chance to explain why buyers and sellers should work with you, and Rondre leads with that very value proposition. His confidence shines through, and he touches on many of the pain points clients experience during the transaction (without making them seem painful).
What We Might Do Differently: Earned media and outside validation can be very helpful in standing out in the crowd. But you don’t want to give readers the impression that you’re too busy for their business. We might edit that last part of Rondre’s bio to emphasize that, while he has a lot of cool opportunities in his life, he’s focused on caring for his clients.
4. Shannon McNulty, Realtor at McNulty Levac Realty Group
Shannon McNulty has been passionate about real estate since her earliest years growing up in Halifax, Nova Scotia. Shannon always knew that she wanted to chart a path helping others and found her true calling in real estate serving her clients and guiding them through one of the biggest investments of their lives. Over the past decade, Shannon has been involved in the sales and marketing of $1 billion of real estate in Western Canada and has won awards including the President’s Club Award (representing the Top 1% of all Vancouver Realtors) and the Medallion Club Award. Shannon feels incredibly blessed to work with amazing clients who become her friends and a strong part of her network.
After graduating from Bishops University with a bachelor of business administration, Shannon worked for one of the foremost real estate sales and marketing companies in North America, working on notable projects including the Olympic Village, Richards Living, and Maynards Block. She enjoyed that experience but quickly found a love for working with local buyers and sellers purchasing their first condo or selling their long-term family home. Shannon enjoys working with all types of clients, from the first-time homebuyer to the downsizing baby boomer, and targets her services to each and every client’s individual needs.
Passionate about real estate investment, Shannon is an active investor in Western Canada’s emerging real estate markets and shares this knowledge and experience to assist and educate aspiring investors with their goals. A long-term resident of the North Shore, Shannon enjoy spending her weekends in the forest with her Sheepadoodle, Smudge.
What We Love About Shannon’s Bio
Shannon does a great job of keeping her agent bio local while at the same time trumpeting accomplishments that span the region. The professional, third-person narrative adds sophistication and success while still sounding approachable.
What We Might Do Differently: We see a lot of real estate bios that exhaustively list every award the agent has garnered over their lifetime, including that third-grade spelling bee trophy. We love that Shannon actually explains what a President’s Club Award means to the layperson. But we might cut the Medallion Club from the list, just to keep the piece focused on what prospects really care about: How can Shannon help them?
Leveraging Special Skills
5. Stephanie Weitzner, Realtor at Realty Austin
Buying or selling a house is exciting and should be fun! When you have a professional who is dedicated to helping you before, during, and after your transaction, anticipating problems or issues, and working to bring about the best outcomes at every stage, you can focus on what matters to you most—whether that’s finding your dream home, scouting out an ideal investment, or selling a property for top dollar.
As a child of real estate investors, Stephanie has been excited about real estate since she was a kid but took the long route when turning her passion into her profession. Stephanie’s interest in advocating for clients initially led her to law school, after which she spent years as a litigator in New York City, working for firms both large and small.
Moving to Austin and finding inspiration in this phenomenal city led Stephanie to realize that she wanted a career that was more connected to her new hometown. When purchasing her first Austin home, she found that she wasn’t ready to let go of the experience. Although she had already taken (and passed!) the Texas Bar Exam, she was hooked on real estate, and there was no turning back.
Stephanie feels fortunate to have discovered, through the peers and mentors who guided her, a unique way of working in real estate that aligns with her personal and professional values; working by referral means that she focuses on her clients and their needs with a long-term perspective, helping clients with real estate issues or questions wherever and whenever they arise. Moreover, she views herself not just as a Realtor but as an adviser, helping clients not only to buy or sell but to strategize toward long-term wealth building with real estate.
When she’s not running around town, you can find Stephanie at home with her husband, Sujan, and their super-cute kiddo, Zoe. Stephanie loves languages (help her practice her French, Spanish, German, or Turkish!) and aspires to someday learn to juggle.
What We Love About Stephanie’s Bio
Stephanie is a relatively new agent, but you don’t even notice because she’s given us so much rich background about her life and how she ended up in real estate. We’re hooked because she has fantastic life experiences, not because she has a certain number of years in the business. And she drops additional bona fides (language skills, legal knowledge) in a breezy, unpretentious way.
What We Might Do Differently: This bio is a tad long, and it doesn’t start with what we really want to know about: Stephanie. We’d suggest tightening up the language a bit and removing words or even sentences that don’t directly serve the goal of the bio.
Engaging & Enthusiastic
6. Fernando Ventresca, Buyer Specialist on The Jennifer Rosdail Team, Keller Williams
As a long-time San Franciscan, I bring passion and excitement for the city to my approach in finding a home for you. I felt at home in San Francisco the moment I arrived and instantly fell in love with it. You probably fell in love with this place pretty quickly too—if you are like 90% of us and came from somewhere else—and now it’s time to put down some roots and stay a while.
I will help you obtain the San Francisco property you’ve always dreamed of by focusing our strategy on your individual style, needs, and budget. I enjoy keeping up with the latest restaurants, shopping, events, and “only in SF” attractions that make each neighborhood unique, and we will leverage that knowledge, the power of Keller Williams, and the experience of the Jennifer Rosdail Real Estate Sales team to your benefit.
What We Love About Fernando’s Bio
When we read Fernando’s agent bio, his enthusiasm for San Francisco shines through. Especially if you’re a transplant like he is, you immediately feel a connection. His bio is brief, helpful, and positive—and did you notice you have no idea how many years he’s been in the Bay Area?
What We Might Do Differently: We’d suggest reorganizing the last paragraph so that it starts with “I enjoy keeping up with the latest restaurants…” because that makes a really nice transition from the first paragraph. We’d then head into the first sentence about what Fernando can do for clients, and leave how he’ll leverage his skills and the benefits of his team and brokerage at the very end.
Real Estate Agent Bios That Are Outside the Box
7. Logan Link, Agent at Compass
NICE TO MEET YOU
- A Marin County native and local.
- Creative by nature, with a background in the arts and fashion.
- An interior design enthusiast.
- A passionate networker and tenacious negotiator.
- A community volunteer, currently serving as chair of the Tamalpais Design Review Board.
- An industry leader, with roles including 2017 and 2019 chair of the Young Professionals Network and current position of the Marin Realtor’s Association Board of Directors.
- A longtime vegan, but in the nonjudgmental kind of way.
- In love with our earth.
- A big fan of wildflowers.
- Looking forward to speaking to you about your next move. 🙂
What We Love About Logan Link’s Bio
This bio is unconventional, but it totally works. It takes an intimate, yet listicle approach that makes the reader feel personally connected to Logan, thus making the conversion from prospect to client easier.
What We Might Do Differently: By defining herself so clearly, Logan is also describing the type of client she wants to work with. For that reason, this might not be the best approach for new agents. While this bio might be a turn-off for those who aren’t into wildflowers and vegan diets, we’re guessing Logan has a large enough following that she’s OK with that.
8. Aaron Seawood, Broker at The Agency
Aaron Seawood has raving fans and an impeccable reputation as an advocate, partner, and confidant. “I’d call Aaron the Rolls Royce of real estate brokers. He’s hands-on with physical help and emotional support, which people so often need when taking the step of selling or buying their home. Hands-on, heart on, wisdom on. We didn’t expect to make a real friend from our broker, but we have. Aaron turns the business of selling real estate into an art,” remarks one of his many satisfied clients.
A dominant force in the New York real estate market for well over a decade, Aaron formed Team Carte Blanche on the premise that when good people work together, good things happen. With that mindset, he vetted an all-star team that contributes their unique skill sets to each client, so they feel the impact of many with the singular focus of one.
Keenly aware of the nuances that make for a sophisticated real estate experience, he spares no expense to make that a reality for each client. Whether guiding first-time buyers through the complexities of New York City real estate or advising athletes and celebrities on their property plays across the country, Aaron’s level of commitment to his clients can only be described one way: “All-in.”
Prior to real estate, Aaron was an entertainment executive spawning collaborations with a roster of platinum artists and producers with notable stops at Virgin Records and Queen Latifah’s management company, Flavor Unit. Navigating high-stakes situations honed his skills as a negotiator, problem-solver, and artist advocate, which translated nicely into the rough-and-tumble world of real estate. Aaron has called New York City home for over 25 years, and lives in Brooklyn Heights with his wife, two children, and a rescue puppy, Knox. He loves cycling, photography, and the occasional cigar.
What We Love About Aaron’s Bio
This is another bio that is fairly unconventional, but we love it. While it’s definitely on the long side, we kept reading because Aaron almost leaps off the page with personality and confidence. He shares his fascinating background, and while it’s not all directly real estate-related, it’s pretty awesome and makes us want to know him better.
What We Might Do Differently: We love the idea of including a testimonial in your bio, but it’s important to format it so that readers understand the context. We might move the testimonial down a bit in this bio, and place the attribution (“remarks one of his many satisfied clients”) to right before the quote, rather than at the end of it.
9. Katie Clancy, Sales Vice President at The Cape House, William Raveis
When I want the freshest oysters, I don’t go to the fish counter at the grocery store; I go to John, the East Dennis oyster guy. When my husband wants a perfectly tailored suit, we don’t go to the mall; we go to Puritan Clothing in Hyannis. When I want the best chocolate this side of the Alps, I don’t go to the candy store, I go to The Hot Chocolate Sparrow in Orleans. When you want a home on Cape Cod, entrust your dream to me, Katie Clancy, and The Cape House team.
In my previous life as a teacher, I helped found the Cape Cod Lighthouse Charter School in Orleans and later taught at The Laurel School in Brewster. Peak life experiences include singing Orff’s Carmina Burana with the Chatham Chorale and the Cape Symphony Orchestra, completing my first Hyannis Sprint Triathlon, and giving birth to my fourth daughter at Falmouth Hospital. A Cape Codder since I was a kid, I can find you the right house, bank, builder, school, auto mechanic, and yes, even the right oyster guy.
What We Love About Katie’s Bio
We couldn’t resist including this pithy, entertaining example, just to show you that there is no right way to create a bio. Katie’s sense of humor, local knowledge, and professional confidence shine through, and she doesn’t even introduce herself until the third sentence. This is followed by a list of her accomplishments and awards, but really, she had us at oysters.
What We Might Do Differently: Honestly, there’s not much we’d change about this bio, other than maybe adding to it. Underneath Katie’s bio, she notes her job title and then, “Happiest Person in Real Estate,” which is a fun phrase we think might be worth incorporating into the bio itself.
Want to Outsource Your Real Estate Bio Writing?
If writing a real estate bio is high on your to-do list but you can’t find the time, consider hiring a freelancer to do it for you. Fiverr is a popular source of professional writers willing and able to put together a killer real estate bio for you—for a price as low as five bucks.
Spice Up Your Real Estate Agent Bio With These Buzzwords
One easy trick that will instantly level up your writing is word variety. When readers encounter the same word over and over again, they start to skim or just stop reading entirely. Therefore, if you can switch repeated words out for synonyms, the content will automatically become more engaging.
Scan your bio now to see if there are any glaring repeats, using a thesaurus to replace them with alternatives. Struggling with the perfect description for yourself and what you do? Here are some of our favorite adjectives and descriptors:
|Dedicated||In the know||Resolute||Trusted|
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Bringing It All Together
Someone who has chosen to read your bio is clearly interested in you. They want to see if you’re a good fit, both personally and professionally, and get a sense of what it would be like to work with you. Why not give them what they’re looking for?
If you’re authentic and let your personality shine through, your real estate agent bio may serve as the very first step toward a new client relationship that could last for years. Please share any questions you have about writing an effective real estate agent bio in the comments section below.