The easiest way to personalize your emails is to use your subscriber’s first name, so you should always ask for the user’s first name along with their email address.
Personalization makes your email recipients feel special! 🤗
But personalization doesn’t just mean using the first name of your recipient.
Personalization also means sending email content that is tailored to the recipient. You can personalize your content by segmenting your email list. To do so, you will have to gather more information about your subscribers like gender, age, interests, location, etc.
To find out more about your subscribers, you can use surveys or ask your subscribers to update their personal preferences. To encourage your fans to fill out forms, you can offer freebies, downloadable special episodes, and similar extras.